T E M P L E C I T Y

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SEO

SEO stands for search engine optimization. Let’s break that down in the context of your website.

  • Search: What people do when they want to find an answer to a question or a product or service that meets their needs.
  • Search engine: A site (like Google or Bing) where a person can perform said search.
  • Search engine optimization: What you do to get said search engine to connect said search with your site.
  • Benefits & importance of SEO

    People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.

  • More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness, as well as…
  • More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.
  • Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
  • Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.
  • So whether you want more brand awareness, online visibility, leads, sales, or loyal customers, SEO is your answer.

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